At a glance
With Stratos’ scalable tech infrastructure and data strategy, CRPCE industrialized its expansion, achieving a pace of one new clinic opening per month while ensuring operational consistency across its growing European network.
Client Context
Clinique des Champs-Elysées (CRPCE) is a market leader in aesthetic medicine. Under the leadership of CEO Tracy Cohen Sayag, the group embarked on an aggressive expansion strategy, aiming to grow from a single historic site in Paris to a European network of over 20 clinics. While the business model had already identified high-volume aesthetic medicine as the future, the company lacked the infrastructure to execute this physical scaling at speed.
The Challenge
CRPCE aimed to open new clinics rapidly, but their operational infrastructure was designed for a single site. The "craftsman" approach that worked for one location was hindering their ability to replicate the model elsewhere.
"The depth and breadth of Stratos’ knowledge were a tremendous asset. They built our entire tech stack, trained our teams, and acted as strategic partners in supporting our rapid growth."
Approach
Stratos was engaged to build a scalable Tech & Data Backbone that would serve as the foundation for rapid multi-site deployment. The focus was on creating a "plug-and-play" infrastructure for every new clinic opening.
1. Salesforce Deployment: The Multi-Site Operating System
We deployed Salesforce as the central nervous system to standardize operations across all geographies.
Standardized Clinic Blueprints: Created a unified CRM architecture that could be instantly deployed to new clinics, ensuring every location used the exact same workflows, patient tracking, and commercial processes from Day 1.
Centralized Patient View: Unified patient data across the network, allowing for seamless management regardless of which clinic a patient visited.
Commercial Industrialization: Structured the sales funnel to handle the massive volume of leads required to fill the appointment books of newly opened clinics.
2. Scalable Call Center
To support the volume of incoming calls generated by expansion, we professionalized the telephony infrastructure.
3CX Integration: Implemented a cloud-based telephony system integrated directly with Salesforce. This allowed a centralized team to handle bookings for multiple cities efficiently.
Quality Monitoring: Ensured granular tracking of telephony data (which accounts for 50% of business), guaranteeing that marketing spend in new regions translated effectively into booked appointments.
3. Data Warehouse
We moved the client from manual "constatation" to automated "anticipation" to manage a growing network of clinics.
Modern Data Stack: Transitioned from fragile Excel exports to a robust Google BigQuery data warehouse, aggregating data from all clinics and sources (Salesforce, PayFit, Media).
Remote Management Dashboards: Built real-time dashboards that allowed HQ to monitor the pulse of every clinic remotely. Leadership could now instantly compare KPIs (Cost Per Lead, Doctor Utilization, Sales Velocity) between Paris, Lille, and Nice without waiting for end-of-month reports.
4. Digital Training Platform for Rapid Onboarding
To match the pace of physical openings with human capital, we digitized the training process.
LMS for Beauty Coaches: Deployed a Learning Management System (LMS) to rapidly upskill new hires in remote cities.
Standardized Quality: This ensured that as the network grew, the specific "Beauty Coach" standards were maintained.
