LetSignit needed stronger clarity on ARR ahead of its next funding round
The client is a fast-growing SaaS company in the email and communications space, helping organizations turn routine digital interactions into on-brand touchpoints. The company was founded by an industry pioneer who previously launched an anti-spam solution that achieved significant market adoption.
The operating thesis is that email remains a primary owned channel for brand expression, opportunity generation, and employee engagement. Over time, the client built a diversified go-to-market model, including: Direct enterprise sales with multi-year contracts, listings on major cloud marketplaces such as Microsoft, and a reseller network.
"Reconciling years of historical data across multiple revenue models was the hardest—and most critical—part of the work"
Loic Moisand
Partner, Stratos
Our approach
Stratos began by restructuring Salesforce around a subscription-centric ARR model, rather than a simple “closed-won opportunity” view. This allowed the client to consistently capture new business, renewals, expansions, contractions, and churn across every channel.
In parallel, Stratos advised LetSignit on implementing a simple data lake to transform CRM data and feed invoicing. Clear reconciliation rules were defined so that every unit of revenue could be traced back to its source.
