To support its Buy and Build strategy, Chronos Dental replaced manual processes with a scalable digital platform, centralizing data across its growing network of labs and automating multi-entity invoicing via a robust custom tool.
Chronos Dental is a French buy-and-build platform aggregating local dental prosthesis laboratories, combining proximity to dental practices with centralized support and digital manufacturing capabilities. Founded around 2022, it entered a fast roll-up phase in 2023–2024, completing multiple acquisitions (c. 6 in late 2023 / early 2024) and scaling to 20+ labs within a few years, supported by acquisition financing.
The network faced operational bottlenecks due to disjointed tools and manual processes. Key challenges included:
"The new platform has transformed how we interact with our partners. By centralizing orders and automating our complex invoicing, we have not only gained efficiency but also offered a seamless, modern experience to our dentists"
Mathieu Carton CEO
To address these challenges, a comprehensive digital transformation plan was executed, focusing on two strategic pillars:
Mobile & Tablet App: Development of a bespoke application designed for both dentists and lab operators. The app features digital prescription management, real-time order tracking via QR code scanning, and integrated instant messaging for seamless collaboration.
Back-Office Administration: Implementation of a robust web interface for administrators to manage user access, define pricing grids, and generate statistical reporting on lab activity.
Modern Tech Stack: Utilization of scalable technologies (React Native for mobile, Node.js for backend) to ensure high performance and offline capabilities.
Process Industrialization: Structuring of a "Best of Breed" architecture bridging Salesforce (CRM) and Pennylane (Finance).
Automated Flows: The solution automatically aggregates delivery notes from the operational platform, applies complex multi-entity logic (grouping by practitioner or cabinet), and pushes draft invoices directly into the financial tool.
Bi-Directional Sync: Implementation of a feedback loop to update the CRM with invoice statuses, payments, and PDF documents, ensuring total alignment between sales and finance.
Unified Environment: The new platform centralized interactions, allowing dentists to order prosthetics and track them in real-time, while labs could manage workflows digitally.
Invoicing Efficiency: Automated the complex transformation of delivery notes into invoices, handling specific rules for 30+ distinct financial environments and drastically reducing manual entry.
Full Traceability: Introduction of QR code scanning at reception and dispatch points ensured full visibility of the production chain.
Enhanced Collaboration: Integrated messaging features reduced friction in clarifying technical details, replacing fragmented email or phone exchanges.
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